Elizabeth A Coluby

Elizabeth Coluby

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Position:

Strategic Marketing Executive for Onboarding & Engagement/SVP at Bank of America

Location:

Charlotte, North Carolina Area

Industry:

Marketing and Advertising

Work:

Education:

Thunderbird School of Global Management 1993 - 1994
Cornell University 1984 - 1986
Medfield High School 1981 - 1982
Taipei American School 1977 - 1980

Skills:

Six Sigma
Credit Cards
Integrated Marketing
Cross-functional Team Leadership
Savings
Target Marketing
Debit Cards
Product Marketing
Mentoring

Household Growth And Checking Acquisition Product Group Manager And Senior Vice President

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Location:

9117 Cameron Wood Dr, Charlotte, NC 28210

Industry:

Marketing And Advertising

Work:

Keybank
Household Growth and Checking Acquisition Product Group Manager and Senior Vice President
Bank of America Jan 1, 2015 - 2017
Head of Marketing For Checking and Debit Growth and Strategic Marketing Executive and Senior Vice President
Bank of America Merrill Lynch 2013 - 2015
Strategic Marketing Executive and Senior Vice President - Merrill Edge Investments Sales Support
Bank of America 2009 - 2013
Strategic Marketing Executive and Senior Vice President - Deposits, Card and Home Loans
Bank of America 2008 - 2009
Product Management Director and Senior Vice President - Small Business Debit P and L

Education:

Thunderbird School of Global Management 1994 - 1994
Master of Business Administration, Masters, Marketing Cornell University 1986 - 1986
Bachelors, Applied Economics, Business Management Taipei American School

Skills:

Strategy
Cross Functional Team Leadership
Integrated Marketing
Product Marketing
Marketing Strategy
Direct Marketing
Credit Cards
Analytics
Product Management
Strategic Planning
Segmentation
Management
Leadership
Marketing
Six Sigma
Debit Cards
E Commerce
Analysis
Multi Channel Marketing
Advertising
Banking
Product Development
Customer Acquisition
Target Marketing
Sales
Customer Experience
Strategic Partnerships
Program Management
Process Improvement
Mergers and Acquisitions
Competitive Analysis
Portfolio Management
Product Launch
Executive Management
Savings
Sales Operations
Team Management
B2B Marketing
Pricing
Direct Sales
Business Process Improvement
Mentoring
Project Management
Training
Selling
Retail Sales

Interests:

Science and Technology
Education
Economic Empowerment
Health

Languages:

English
Spanish
Portuguese
Mandarin

Certifications:

Six Sigma Black Belt
Six Sigma Lean
Global Marketing
Bank of America Six Sigma Training
Thunderbird School of Global Management
Global Mindset
Leaddiversity Program, Class of 2019
Storytelling For Influence