Keybank
Household Growth and Checking Acquisition Product Group Manager and Senior Vice President
Bank of America Jan 1, 2015 - 2017
Head of Marketing For Checking and Debit Growth and Strategic Marketing Executive and Senior Vice President
Bank of America Merrill Lynch 2013 - 2015
Strategic Marketing Executive and Senior Vice President - Merrill Edge Investments Sales Support
Bank of America 2009 - 2013
Strategic Marketing Executive and Senior Vice President - Deposits, Card and Home Loans
Bank of America 2008 - 2009
Product Management Director and Senior Vice President - Small Business Debit P and L
Education:
Thunderbird School of Global Management 1994 - 1994
Master of Business Administration, Masters, Marketing
Cornell University 1986 - 1986
Bachelors, Applied Economics, Business Management
Taipei American School
Skills:
Strategy Cross Functional Team Leadership Integrated Marketing Product Marketing Marketing Strategy Direct Marketing Credit Cards Analytics Product Management Strategic Planning Segmentation Management Leadership Marketing Six Sigma Debit Cards E Commerce Analysis Multi Channel Marketing Advertising Banking Product Development Customer Acquisition Target Marketing Sales Customer Experience Strategic Partnerships Program Management Process Improvement Mergers and Acquisitions Competitive Analysis Portfolio Management Product Launch Executive Management Savings Sales Operations Team Management B2B Marketing Pricing Direct Sales Business Process Improvement Mentoring Project Management Training Selling Retail Sales
Interests:
Science and Technology Education Economic Empowerment Health
Languages:
English Spanish Portuguese Mandarin
Certifications:
Six Sigma Black Belt Six Sigma Lean Global Marketing Bank of America Six Sigma Training Thunderbird School of Global Management Global Mindset Leaddiversity Program, Class of 2019 Storytelling For Influence
Googleplus
Elizabeth Coluby
Lived:
Charlotte, NC Taipei, Taiwan Medfield, MA Talcahuano, Chile New York, NY San Mateo, CA San Juan, PR
Work:
Bank of America - SVP Marketing (2002) Citigroup - VP US Cards (1986-1993)
Education:
Thunderbird School of Global Management - International Marketing, Cornell University - Applied Economics & Business Mgmt, Taipei American School - College Prep Class of 83