Elizabeth Alaniz Kruger

Top Market Strategy: Target the Best and Ignore the Rest

Is it possible to increase your profit from customers-even quadruple it-by applying a universal law to marketing strategy? Absolutely! In the direct and practical Top Market Strategy: Target the Best and Ignore the Rest, marketing innovator Dr. Elizabeth Rush Kruger shows why the Pareto rule of 80:2...

Aesop's Keys to Profitable Marketing

AESOP'S KEYS TO PROFITABLE MARKETING"Aesop's Keys" shows business leaders how to delight their top customers with 12 new marketing strategies. Some keys to profitable marketing are to focus on quality, compete on strength, target key prospects, and reward the best. Each chapter updates a tale by Aes...

Top Market Strategy Applying the 80/20 Rule (The Marketing Strategy Collection)

Virtually every business seeks to increase its profit, but few business leaders realize that a universal law governs profit from customers. You may be applying the 80/20 rule to sales, quality control, investing, or production, without realizing that this rule summarizes the Pareto distribution of i...

Mary-Kate & Ashley Starring in Winning London

Based on the hit Movie!

Marketing Plan Templates for Enhancing Profits

The proposed book presents 12 marketing strategies for enhancing profits with the 80/20 rule. It will include templates for marketing plans: The Appendices of the proposed book provide marketing plan templates for a manufacturer, distributor, service provider, and retailer. Examples demonstrate how ...

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