Fidji N Simo

US Patent:

20140214529, Jul 31, 2014

Filed:

Jan 28, 2013

Appl. No.:

13/751801

Inventors:

- Menlo Park CA, US
Fidji Nahema Simo - Palo Alto CA, US
Himanshu Baweja - Menlo Park CA, US

Assignee:

Facebook, Inc. - Menlo Park CA

International Classification:

G06Q 30/02

US Classification:

705 1445, 705 1472, 705 1469

Abstract:

An advertisement interface receives an input identifying an object maintained by or otherwise accessible to a social networking system. A type associated with the object identified by the input is determined and one or more goals associated with the type are presented. Based on selection of a goal, one or more options are presented, where at least one of the presented options is associated with the selected goal. Hence, goals specific to a type of object may be presented and options specific to a selected goal are presented to increase advertisement effectiveness. Based on the selected options, an advertisement is created and displayed to other users of the social networking system.