George M Heinz

US Patent:

7689456, Mar 30, 2010

Filed:

Aug 3, 2005

Appl. No.:

11/196886

Inventors:

Glenn George Schroeder - Neenah WI, US
Angela Kay Klim - Neenah WI, US
George Murray Heinz - Naperville IL, US
Kelly Loren Phillips - Hortonville WI, US
Brett David Sengbusch - Oshkosh WI, US
Jeffrey Dean Lindsay - Appleton WI, US

Assignee:

Kimberly-Clark Worldwide, Inc. - Neenah WI

International Classification:

G06F 17/18

US Classification:

705 10, 705 7

Abstract:

A method and system for predicting the profit attributable to a proposed sales promotion of a product, wherein the product has a wholesale price and a manufacturing cost per unit sales, including establishing a base volume for sales of the product in the absence of promotions; determining a sales lift for the plurality of single promotions; and correlating the sales lift with promotion information to provide a sales lift model. The method and system also include proposing a promotion having a cost per unit sales for a promotion time period and having a planned sale price for the product; applying the sales lift model to the proposed promotion to predict sales of the product for the promotion time period; and calculating manufacturer profit based upon the product's predicted sales, cost per unit sales for promotion, wholesale price, and manufacturing cost per unit sales during the promotion time period.

US Patent:

8108249, Jan 31, 2012

Filed:

Nov 22, 2002

Appl. No.:

10/302406

Inventors:

Glenn George Schroeder - Neenah WI, US
Angela Kay Klim - Neenah WI, US
George Murray Heinz - Naperville IL, US
Kelly Loren Phillips - Hortonville WI, US
Brett David Sengbusch - Oshkosh WI, US
Jeffrey Dean Lindsay - Appleton WI, US

Assignee:

Kimberly-Clark Worldwide, Inc. - Neenah WI

International Classification:

G06Q 10/00
G06Q 30/00

US Classification:

705 737, 705731, 705 738, 705 1413

Abstract:

A method and system for predicting the profit attributable to a proposed sales promotion of a product, wherein the product has a wholesale price and a manufacturing cost per unit sales, including establishing a base volume for sales of the product in the absence of promotions; determining a sales lift for the plurality of single promotions; and correlating the sales lift with promotion information to provide a sales lift model. The method and system also include proposing a promotion having a cost per unit sales for a promotion time period and having a planned sale price for the product; applying the sales lift model to the proposed promotion to predict sales of the product for the promotion time period; and calculating manufacturer profit based upon the product's predicted sales, cost per unit sales for promotion, wholesale price, and manufacturing cost per unit sales during the promotion time period.