George E Rosenbaum

Financial history of the Apple Retail Store

• Niles, then a Lehman Brothers analyst, said in 2001, Apple has the ability to start attracting new customers with the launch of their higher-end retail store strategy." George Rosenbaum of market research firm Leo J. Shapiro & Associates, said in 2001 that the Apple Retail Store was a "brilliafor the Apple Retail Stores over 10 years ago, many had doubts that the stores could be a successafter all, similar attempts by other computer makers had not fared well. But as the numbers show, the Apple Retail Stores are big money makers and, as analyst George Rosenbaum put it, a "brilliant idea."
• Date: May 19, 2011
• Category: Sci/Tech
• Source: Google