production and distribution arm called Red Envelope. "That was really to ingratiate themselves with the filmmaking community, especially the independent filmmaking community, but also to have some sort of original programming that wasn't too expensive," author Gina Keating tells NPR's Steve Inskeep.
As related in Gina Keating's book Netflixed, as a result of the too-short tests, Blockbuster counted everyone who quit the service as a lost customer, when actually, those people had been planning to come back to the service at a later date. This made the online-rental business, already viewed with
for the fight to continue, and perhaps to grow bloody. Icahn has "a long track record of threatening proxy fights until he [gets] he way -- usually in the form of an above-market payoff," writes Gina Keating in her new book Netflixed, which relates the tale of Icahn's attempt to take over Blockbuster.
FORTUNE -- In writing her first book, it's clear that former Reuters journalist Gina Keating didn't just phone it in. After more than a decade covering media companies, Keating's book Netflixed offers an in-depth look at the triumphs and tribulations faced by the online streaming service. Netflix, w The book discredits the story that Netflix began after current CEO Reed Hastings got a $40 late fee for a movie rental. How does a story like that take shape and what's the real story behind Netflix's start?Gina Keating: We all know that story as journalists because that's the story that they sell.
businesses. They've met and tried to figure out ways to work together, "but Jeff Bezos is famous for how he cuts very favorable deals for Amazon, and there isn't much left over for partners," says Gina Keating, author of Netflixed: The Epic Battle for America's Eyeballs, which was released this week.
The book, written by veteran journalist Gina Keating and published by the Penguin Group, draws its insights from interviews with Netflix's lesser known co-founder, Marc Randolph, and other former employees. It also depends on information from former executives at Blockbuster Entertainment, the once-
Date: Oct 10, 2012
Category: Sci/Tech
Source: Google
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