- Sunnyvale CA, US Guy Schackman - Santa Monica CA, US Agnes Liu - Walnut CA, US Chialing Hsu Sarva - New York NY, US Bonnie Pan - San Francisco CA, US
Assignee:
YAHOO! INC. - Sunnyvale CA
International Classification:
G06Q 30/02
US Classification:
705 1473
Abstract:
An interactive reveal advertising unit is presented in a webpage. The motion and animation of the advertising unit's creative is tied to the user interaction with the device displaying the webpage, the web page or the advertising unit itself, so that the creative responds directly to the user interaction. The overall layout of the creative elements in the unit is changed based on various factors. The advertising unit also expands to reveal an expanded canvas that displays additional media.
Yahoo! Inc. - , US Bonnie Pan - San Francisco CA, US Chialing Hsu Sarva - New York NY, US Guy Schackman - Santa Monica CA, US
International Classification:
G06Q 30/02
US Classification:
705 1473
Abstract:
A full screen advertisement is embedded within the content of a webpage that comprises a plurality of portions that are configured to form fit the display so that each portion of the webpage extends between the four edges of the display. The advertisement is also response as it reshapes to form fit the resolution of the output device. The advertisement also includes a gated content section that can be unlocked through a product purchase or through a social tie-in.