Abstract:
A method of issuing and managing an electronic gift card is presented. A gift card purchase order for a primary electronic gift card is received by a gift card issuing server. The gift card issuing server transmits a unique gift card identifier to the purchaser of the primary electronic gift card. The purchaser then has the option of partitioning the gift card into multiple split gift cards, which are sent, via e-mail or text messages, to split gift card assignees.