Hans Robert Guntren

US Patent:

20060221190, Oct 5, 2006

Filed:

Mar 22, 2006

Appl. No.:

11/386163

Inventors:

Alexander Limberis - San Jose CA, US
Fenglei Du - Fremont CA, US
David Blado - Santa Clara CA, US
Hans Guntren - San Mateo CA, US

Assignee:

Lifebits, Inc. - San Jose CA

International Classification:

H04N 5/225

US Classification:

348207100

Abstract:

Personal data services, such as a set of Web services, are enabled that allow a user to enter personal metadata information, e.g., about likely people and/or events to be targets of a camera capture event. Then, when a user's computing device acquires such metadata, e.g., via embedded Web services software, an intelligent user interface allows the user to enter whether any of such personal metadata information pertains to any personal data, such as a video, an audio file or an image, which is captured by the user's computing device. The personal data including the metadata information can be automatically uploaded via one or more wired and/or wireless networks to a device that hosts a personal data service, which stores the personal data and associated metadata, providing for effective means to access and manage a user's personal data store. The services of the invention also enable a system for identifying unknown or new metadata where existing metadata is not sufficient to describe a video, audio or image capture event. In addition, a gateway is provided that enables transfer of content from the Web services to other media service providers, such as a cable or television over Internet Protocol (“TVoIP”) video or other video on demand (“VOD”) service.

US Patent:

20120136714, May 31, 2012

Filed:

Nov 15, 2011

Appl. No.:

13/297064

Inventors:

Diaz NESAMONEY - Atherton CA, US
Parth S. CHANDRA - Palo alto CA, US
Dinker CHARAK - Bangalore, IN
Sanjay DAHIYA - Bangalore, IN
Sandeep KUMAR - Bengaluru, IN
Hans GUNTREN - Truckee CA, US

International Classification:

G06Q 30/02

US Classification:

705 1443, 705 1445

Abstract:

Techniques are provided by which brand awareness metrics are defined and computed. Such brand awareness metrics may include: Awareness, Consideration, Engagement, and Purchase Intent. Such metrics may correspond to stages of a consumer's online buying behavior and may be computed based, in part, on recordings of interactions the consumer has had with an online advertisement.