Hollis J Ashman

US Patent:

20050256856, Nov 17, 2005

Filed:

May 2, 2005

Appl. No.:

11/121836

Inventors:

Howard Moskowitz - White Plains NY, US
Jacqueline Beckley - Denville NJ, US
Hollis Ashman - Powell OH, US

International Classification:

G06F007/00

US Classification:

707003000

Abstract:

A method of presenting stimuli and collecting rating data for understanding human behavior across a plurality of available topics. The method includes the steps of: designing a plurality of similarly constructed studies directed to a corresponding plurality of topics by creating a plurality of shared concept categories and, for each similarly constructed study, a plurality of concept elements that fit within the plurality of shared concept categories; presenting respondents with a plurality of available studies from amongst the plurality of similarly constructed studies; receiving a choice from the respondents as to a chosen topic of interest from amongst the plurality of available studies; presenting the respondents with a plurality of systematic combinations of concept elements (stimuli) relating to the chosen topic of interest; receiving a rating from the respondents for each combination of concept elements relating to the chosen topic of interest; and analyzing the respondents' ratings across the plurality of topics based on the respondents' ratings of concept elements contained in the shared concept categories.