Hong Cheng

US Patent:

20020169659, Nov 14, 2002

Filed:

Dec 18, 1998

Appl. No.:

09/215384

Inventors:

SRINIVAS BOLLAPRAGADA - NISKAYUNA NY, US
HONG CHENG - NISKAYUNA NY, US
MARY CLARKESON PHILLIPS - DELMAR NY, US

International Classification:

G06F017/60
H04N007/025
H04N007/10
H04N005/222

US Classification:

705/014000, 725/032000

Abstract:

A scheduling method provides for the placement of promotions within a broadcast schedule for providing maximum effect. Broadcast networks typically allow a set amount of time per hour in order to broadcast promotions for their own shows. A goal when scheduling these promotions is to reach the largest audience of the desired demographic. For example, it is advantageous to schedule promotions for dramatic shows during other dramatic shows and promotions for comedies during comedies. Other criteria may be employed in order to maximize the effect. The method described herein, calculates a reward function for every promotion against each show in the schedule, and through further analysis automatically schedules promotions during television shows to provide an optimal effect.

US Patent:

20040015381, Jan 22, 2004

Filed:

Jan 9, 2003

Appl. No.:

10/339166

Inventors:

Christopher Johnson - Clifton Park NY, US
Christina LaComb - Cropseyville NY, US
Hong Cheng - Niskayuna NY, US
Brian Dingman - Gloversville NY, US
John Interrante - Schenectady NY, US
Peter Kalish - Clifton Park NY, US
Navneet Kapoor - Haryana, IN
Richard Messmer - Clifton Park NY, US
Sunil Rajpal - Westport CT, US
Melvin Simmons - Schenectady NY, US

International Classification:

G06F017/60

US Classification:

705/008000, 705/010000

Abstract:

A digital cockpit allows a cockpit user to “steer” a business in the same manner that a cockpit of an airplane is used to control the airplane. A number of digital cockpit features enable this functionality. For example, the digital cockpit provides an efficient mechanism for providing prompt reporting regarding a business's past behavior, its current behavior, and its projected future behavior. The digital cockpit uses a suite of business models to provide such information. The digital cockpit further includes mechanisms for allowing a user to carry out desired control of the business by making changes to the business's processes and associated systems. Further, the digital cockpit provides a modular design which allows for the efficient plug-in and modification of business models.

US Patent:

20040138933, Jul 15, 2004

Filed:

Apr 18, 2003

Appl. No.:

10/418428

Inventors:

Christina LaComb - Cropseyville NY, US
Amy Aragones - Clifton Park NY, US
Hong Cheng - Niskayuna NY, US
Michael Clark - Glen Ellyn IL, US
Snehil Gambhir - Niskayuna NY, US
Mark Gilder - Clifton Park NY, US
John Interrante - Schenectady NY, US
Christopher Johnson - Clifton Park NY, US
Thomas Repoff - Sprakers NY, US
Deniz Senturk - Schenectady NY, US

International Classification:

G06F017/60

US Classification:

705/007000

Abstract:

A process for developing a model and integrating the model into a business intelligence system includes: (a) defining at least one variable X to serve as an input to the model and at least one output variable Y to serve as an output of the model; (b) assessing whether there is sufficient data of sufficient quality to operate the model in the business intelligence system of the business, and creating a prototype design of the model; (c) further developing the prototype design of the model to produce a final model design, and validating output results provided by the final model design; (d) implementing the final model design to produce an implemented model, and developing an interface that enables a user to interact with the implemented model; and (e) integrating the implemented model and associated interface into the business intelligence system to provide an integrated model, and repetitively monitoring the accuracy of output results provided by the integrated model. A related method and system are also described.