Deep Focus since Mar 2002
Founder & CEO
Miramax Films Dec 1999 - Feb 2002
Vice President, New Media
i-traffic May 1997 - Dec 1999
Sr. Account Executive
Education:
The George Washington University 1993 - 1997
The George Washington University - School of Business 1993 - 1997
Ian Schafer, founder and chairman at ad agency Deep Focus, credited Facebook for being communicative regarding these issues, and recognized the complexity of providing so much data for a slew of new products like Facebook Live.
Date: Dec 09, 2016
Category: Sci/Tech
Source: Google
Instagram Stories doesn't mean Snapchat will disappear
"The ghost logo is the logo for a generation," Ian Schafer, CEO of digital agency Deep Focus, told Mashable. "Our clients budgets are growing on Snapchat. Theyre steady on Instagram as well, but Snapchat is a way more engaging format."
Date: Aug 02, 2016
Category: Sci/Tech
Source: Google
Twitter to Start Displaying 'Promoted Tweets' Outside the Site
The idea is a big one," Ian Schafer, CEO of the digital ad agency Deep Focus, told the Wall Street Journal. "If they can succeed in programming the Internet with ads driven by immediacy of data, that's a game changer for them and us. This is very promising."
For the big publicly traded ad agency holding companies, like Publicis, there is a tandem pressure to grow share prices through mergers and acquisitions, and to grow digitally. The purchase of Sapient, arguably, accomplishes both, says Ian Schafer, CEO at Deep Focus, a digital ad agency.
Date: Nov 03, 2014
Category: Business
Source: Google
For Apple's Tim Cook, Being Gay In The US Is No Big Deal, But What About ...
Apple has done a great job with humanizing the brand, Deep Focus founder and CEO, Ian Schafer said. It has a lot to do with people feeling a kinship with the company. I think it does have a reputation of doing things that are good for its customers. Thats a very human characteristic.
Date: Oct 30, 2014
Category: Sci/Tech
Source: Google
Apple Stakes Its Claim As Privacy Becomes A Luxury Product
Theyre obviously gearing up for potentially, whether its explicit or implicit, a bit of a campaign to show that maybe you shouldnt necessarily trust Google to handle all that sensitive information, Deep Focus founder and CEO, Ian Schafer, said.I think Apple is just saying: If you dont want your products subsidized with advertising or if you dont want to subsidize the products that Apple sells by compromising privacy, then were the choice for you. Its just unsubsidized, Deep Focus founder and CEO, Ian Schafer, said.
Date: Sep 18, 2014
Category: Sci/Tech
Source: Google
Burger King Grilled, Jeep Sideswiped During Twitter Hacks
"I am surprised at how long it took for the account to come down. I have to imagine that minutes from when the hack occurred, they found out about it. I am very surprised at how long that account stayed up," Ian Schafer, founder and CEO of ad agency Deep Focus told the E-Commerce Times.
Date: Feb 19, 2013
Category: Sci/Tech
Source: Google
Facebook Timeline for Pages: Which Brands Will Win and Lose?
Mashable recently sought out an expert to learn more. Ian Schafer is founder and CEO of Deep Focus, a highly regarded interactive marketing and social media agency. His take? Timeline is a boon to brand Pages, but there are some dangerous pitfalls organizations must avoid in order to take full advan
Deep Focus - Founder/CEO (2002) Miramax Films - VP, New Media (1999-2002) I-traffic - Senior Account Executive (1997-1999)
Education:
The George Washington University - Marketing, Information Systems, Manalapan High School
About:
Ian Schafer, CEO and Founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian ...