Jack Jiuh Chung Yang

US Patent:

20110087547, Apr 14, 2011

Filed:

Sep 7, 2010

Appl. No.:

12/877015

Inventors:

Leigh Amaro - Redwood City CA, US
Joe Cunningham - San Francisco CA, US
Jack Yang - San Jose CA, US
Karteek Patel - Napa CA, US
Robert Eng - Forster City CA, US
Uzma Makhdumi - Foster City CA, US
Charles Raymond Byce - Mill Valley CA, US
Michelle Eng Winters - Belmont CA, US

Assignee:

VISA U.S.A. - San Francisco CA

International Classification:

G06Q 30/00

US Classification:

705 1453

Abstract:

In one aspect, a computing apparatus includes: a transaction handler to process transactions; a data warehouse to store transaction data recording the transactions processed at the transaction handler; a profile generator to generate, based on the transaction data, a profile including a plurality of values representing aggregated spending in various spending areas to summarize transactions in a geographical area; and a portal to receive advertisement data from an advertiser and to create an advertisement campaign based on the profile to deliver advertisements to users in the geographical area on behalf of the advertiser using one or more media channels.