Jacob E Matthews

Manager, National Marketing Campaign Analysis At Cox Communications | Capm | Mba

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Position:

Manager, National Marketing Campaign Analysis - Cox Corporate at Cox Communications

Location:

San Diego, California

Industry:

Market Research

Work:

Cox Communications since Apr 2013
Manager, National Marketing Campaign Analysis - Cox Corporate
Cox Communications Nov 2012 - Mar 2013
Sr. Marketing Analyst, National Campaign Analysis - Cox Corporate
Cox Communications - Greater San Diego Area Jun 2009 - Nov 2012
Sr. Marketing Research Analyst - Cox California
Cox Communications - Greater San Diego Area Apr 2007 - Jun 2009
Marketing Research Analyst - Cox California
Xerox - Hot Springs, AR Feb 2004 - Mar 2007
Project Lead

Education:

San Diego State University-California State University 2009 - 2011
MBA, Marketing University of Central Arkansas 1999 - 2003
Bachelors, Economics

Skills:

Strategic Analysis
Marketing Strategy
Direct Marketing
Unica
Data Analysis
CRM software
Market Segmentation
Marketing Research
Market Analysis
Analytics
Strategic Thinking
Online Marketing
SQL
Business Strategy
Business Intelligence
Database Segmentation
Business Analysis
Database Marketing
Marketing ROI
Microsoft Office
Competitive Analysis
Customer Acquisition
Customer Retention
Customer Analytics
Business Intelligence Tools
Campaign Management
Campaign Strategy
Campaign Execution
Excel
Access
Supervisory Skills
Team Leadership
Project Management
MS Project
Strategic Consulting
Marketing Science
Advertising Research
Behavioral Targeting
Trend Identification
CAPM
Segmentation
Microsoft Excel
ROMI
Customer Analysis
Forecasting
CRM
Campaigns
Analysis

Interests:

Economics, Politics, Art, History, Music, Golf, Sports

Honor & Awards:

Award Recipient of the Carmichael Endowment Scholarship in Economics (for outstanding scholastic achievement in the field of Economics) Award Recipient of the Spanish Study Abroad Scholarship Award Recipient of the UCA Presidential Scholarship (merit-based full four-year scholarship) Member of Alpha Chi Honors Society and Beta Gamma Sigma Honors Society

Certifications:

CAPM (Certified Associate in Project Management), PMI (Project Management Institute)

Sales Rep At Houghton Mifflin

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Location:

United States

Industry:

Publishing