James Carl Baldwin

US Patent:

20120324493, Dec 20, 2012

Filed:

Jun 17, 2011

Appl. No.:

13/163522

Inventors:

Todd Eric Holmdahl - Redmond WA, US
Doug Burger - Bellevue WA, US
James A. Baldwin - Palo Alto CA, US

Assignee:

MICROSOFT CORPORATION - Redmond WA

International Classification:

H04H 60/33
H04N 5/445
H04N 7/173

US Classification:

725 12, 725 86, 725 9, 725 46

Abstract:

Embodiments related to delivering a video stream to a requesting viewer are disclosed. In one example embodiment, a video stream is delivered by receiving a request for the video stream from a requesting device, the request including the requesting viewer's identity, assembling a list of selected video content items for display to the requesting viewer, the selected video items being selected from a plurality of video items based on the identity of the requesting viewer and a viewing interest profile comprising the requesting viewer's viewing interests, and sending the video stream for display, the video stream including one or more of the selected video items.

US Patent:

20120324494, Dec 20, 2012

Filed:

Jun 17, 2011

Appl. No.:

13/163536

Inventors:

Doug Burger - Bellevue WA, US
Todd Eric Holmdahl - Redmond WA, US
James A. Baldwin - Palo Alto CA, US
Jay Schiller - Medina WA, US

Assignee:

MICROSOFT CORPORATION - Redmond WA

International Classification:

H04H 60/33
H04H 60/32
H04N 7/025

US Classification:

725 12, 725 34, 725 14

Abstract:

Embodiments related to selecting advertisements for display to targeted viewers are disclosed. In one example embodiment, an advertisement is selected by, for each of a plurality of advertisements, aggregating a plurality of emotional response profiles from a corresponding plurality of prior viewers of the advertisement to form an aggregated emotional response profile for the advertisement, wherein each of the emotional response profiles comprises a temporal record of a prior viewer's emotional response to the advertisement. The method further includes identifying a group of potentially positively correlated viewers for the targeted viewer, filtering the aggregated emotional response profiles based on the group of potentially positively correlated viewers, selecting a particular advertisement from the plurality of advertisements based on a correlation of the filtered aggregated emotional response profiles, and sending the particular advertisement for display to the targeted viewer.

US Patent:

20150296239, Oct 15, 2015

Filed:

Jun 23, 2015

Appl. No.:

14/747863

Inventors:

- Redmond WA, US
Todd Eric Holmdahl - Redmond WA, US
James A. Baldwin - Palo Alto CA, US
Jay Schiller - Medina WA, US

International Classification:

H04N 21/2668
H04N 21/25
H04N 21/258
H04N 21/81
H04N 21/4223
H04N 21/442
H04N 21/458
H04N 21/234
H04N 21/262

Abstract:

Embodiments related to selecting advertisements for display to targeted viewers are disclosed. In one example embodiment, an advertisement is selected by, for each of a plurality of advertisements, aggregating a plurality of emotional response profiles from a corresponding plurality of prior viewers of the advertisement to form an aggregated emotional response profile for the advertisement, wherein each of the emotional response profiles comprises a temporal record of a prior viewer's emotional response to the advertisement. The method further includes identifying a group of potentially positively correlated viewers for the targeted viewer, filtering the aggregated emotional response profiles based on the group of potentially positively correlated viewers, selecting a particular advertisement from the plurality of advertisements based on a correlation of the filtered aggregated emotional response profiles, and sending the particular advertisement for display to the targeted viewer.