James Nicholas Seaman

US Patent:

20110131508, Jun 2, 2011

Filed:

Dec 1, 2009

Appl. No.:

12/628720

Inventors:

Igor Y. Gershfang - Chicago IL, US
Neil A. Katz - Parkland FL, US
James W. Seaman - Falls Church VA, US
Adam R. Snopek - Chicago IL, US
Richard Young - Chicago IL, US

Assignee:

International Business Machines Corporation - Armonk NY

International Classification:

G06F 15/16
G06F 3/048

US Classification:

715757

Abstract:

The present invention provides various approaches for disseminating emergency broadcasting messages or other messages of importance (hereinafter “alerts”) within virtual world environments such that interested virtual world residents can be made aware of matters of importance based on their physical world locations (e.g., without respect to the locale of their current virtual world presence).

US Patent:

20110131517, Jun 2, 2011

Filed:

Dec 1, 2009

Appl. No.:

12/628383

Inventors:

Igor Y. Gershfang - Chicago IL, US
Neil A. Katz - Parkland FL, US
James W. Seaman - Falls Church VA, US
Adam R. Snopek - Chicago IL, US
Richard Young - Chicago IL, US

Assignee:

International Business Machines Corporation - Armonk NY

International Classification:

G06Q 30/00
G06Q 10/00
G06F 3/048

US Classification:

715765, 705 1445

Abstract:

Aspects of this invention are directed toward determining the effectiveness of advertising in a virtual universe. Specifically, under the present invention, a visit by an avatar to a region of the VU that includes targeted advertising content is registered. Then, the following avatar attributes are determined: a proximity to the target advertising content by the avatar; an avatar directionality of the avatar with respect to the target advertising content; a camera directionality of a camera object associated with the avatar; and a time with respect to which the avatar may be exposed to the target advertising content in the region. Thereafter, at least one score is assigned to the visit, the proximity, the directionality, and the time. An effectiveness score is then calculated based on the at least one score. The overall effectiveness of the target advertising content is then calculated based on the at least one score.