Lesser tournaments that lack the mass appeal of the majorshave the ability to sell themselves to the younger demographic this way, butthe Wells Fargo is no small tournament. Jan Ivey, director of marketing and public relations, told the Charlotte Observer that tradition isnt the end game.
Date: May 17, 2015
Source: Google
Wells Fargo Championship aims for younger fans with new ticketing policy, pub
Course alterations, expanded hang-out areas and new transportation options, including Uber and taxi services, have made it possible to funnel more people onto the Quail Hollow Club course, said Jan Ivey, director of marketing and partner relations. The PGA Tour event also wants to attract a younger