Jason A Bell

US Patent:

20170262899, Sep 14, 2017

Filed:

Feb 11, 2017

Appl. No.:

15/430467

Inventors:

- New York NY, US
Hua Ai - Atlanta GA, US
Henry Beaver - Decatur GA, US
Jason B. Bell - Atlanta GA, US
Patrick D. Callow - Loganville GA, US
Ye Chen - Atlanta GA, US
Amit Dingare - Duluth GA, US
Jonathan M. Donovan - Marietta GA, US
Samuel Franklin - Atlanta GA, US
Jason Hartley - Brooklyn NY, US
Munehiro Nakayama - Tucker GA, US
Lawrence Arthur O'Donnell - Atlanta GA, US
Vu Pham - Atlanta GA, US
Manoranjan Satapathy - Johns Creek GA, US
Mehmet Eric Sonmezer - Atlanta GA, US
Bruce Williams - Chicago IL, US
Aleksey Yurchenko - Atlanta GA, US

Assignee:

360i LLC - New York NY

International Classification:

G06Q 30/02
G06N 5/04

Abstract:

A computer has a processor and nontransitory memory. The computer receives a list of search keywords to propose to a search engine. For search keywords that are too infrequently used to have historical data to estimate keyword performance, the computer computes linguistic similarity between the sparse-data keyword to other keywords that have sufficient historical keyword performance data to permit a statistically sound estimate for keyword performance. The estimates are submitted to a search engine, and updated by grouping the sparse-data keywords into groups, including at least a high-performing group and a low-performing group, and reallocating budget from the keywords of the low-performing group to keywords of the high-performing group, by reducing estimates for keywords of the low-performing group and increasing estimates of keywords of the high-performing group.