the wake of the Qwikster announcement, it was revealed that Netflix did not own the rights to the @Qwikster Twitter feed. That was being used by someone named Jason Castillo, who communicated in several grammatically challenged tweets that he would only give up the rights to the feed for big bucks.
Date: Oct 11, 2011
Category: Entertainment
Source: Google
Qwikster Is Gonester: Netflix Kills Its DVD-Only Business Before Launch
*For the record, Jason Castillo, who owns the @Qwikster Twitter handle, wants the world to know that just because his avatar used to feature a pot-smoking Elmo, hes not stoned himself. Left unanswered: Why couldnt the Netflix guys find a brand name that someone hadnt already claimed?
Date: Oct 10, 2011
Source: Google
Netflix's Attempt at 'Transparency' Angers Consumers, Hurts Brand
the news that the company hadn't secured the @Qwikster Twitter handle didn't help. Making things even worse was that Jason Castillo, owner of @Qwikster, was tweeting about the situation: "@Qwikster Dayum over 3120 follower just cuz some ppl wanna buy my handle 3 ppl have asked but idk who to trust.
When selecting the name for its DVD service offshoot, one of those underlings should have checked to see whether Qwikster was taken on Twitter. That account is currently held by someone named Jason Castillo, who has selected a pot-smoking Elmo for his profile photo. The Qwikster brand is off to an a
The Twitter handle @Qwikster apparently isn't controlled by Netflix. A guy whose name is listed as Jason Castillo and whose icon on that social network is a cartoon Elmo smoking a joint has been tweeting from that account for months.