Jeffrey R Casper

US Patent:

20080077469, Mar 27, 2008

Filed:

Sep 27, 2006

Appl. No.:

11/528977

Inventors:

Joseph C. Philport - New Canaan CT, US
Jeffrey R. Casper - Tarrytown NY, US
Neil Allan Eddleston - London, GB
Erwin Ephron - New York NY, US
Tony Jarvis - Rowayton CT, US
Steve Singer - New Canaan CT, US

International Classification:

G06F 17/30

US Classification:

705 10

Abstract:

A method and system for determining a probability that a media display will be observed. The method comprises accessing a circulation quantity, which is a function of traffic volume through an associated geographic area. An opportunity quantity is calculated as a function of the circulation quantity. A likely-to-see quantity is calculated by multiplying the opportunity quantity by a predetermined coefficient. A probability that a media display will be seen is calculated by adjusting the likely-to-see-quantity by demographic data. The calculation may also use an extrapolation algorithm to determine the probability.