Jeffrey J Lee

US Patent:

20150134752, May 14, 2015

Filed:

Nov 14, 2013

Appl. No.:

14/079967

Inventors:

- Alexandria VA, US
Jeremy Cecil Phillips - Alexandria VA, US
Austin Taylor Smith - Alexandria VA, US
Michael James Gurtzweiler - Woodbridge VA, US
Jeffrey Young Lee - Arlington VA, US
Laura May Cavanaugh - Washington DC, US
Maxwell Alfred Keeler - Alexandria VA, US
Eli Thomas Robbins - Alexandria VA, US
Spencer Lewis Holleman - Arlington VA, US

Assignee:

The Motley Fool Holdings, Inc. - Alexandria VA

International Classification:

H04L 12/58

US Classification:

709206

Abstract:

Disclosed herein are system, method, and computer program product embodiments for automatically transitioning a user from a call to action (CTA) to an enrollment interface. An embodiment operates by receiving a request from a user's device to display web content. The requested web content is displayed along with a CTA. When the CTA is selected by the user, an e-mail client associated with the user's device automatically opens, generates an electronic message based on the selected CTA, and populates a recipient address and a code associated with the CTA within the electronic message. Upon its receipt, the electronic message is processed by enrolling the user in a campaign associated with the CTA based on the code and the user's e-mail address. An electronic message is generated and sent to the user's e-mail address that contains a first hyperlink to the campaign associated with the CTA and a second hyperlink to an associated privacy policy.