ExactTarget since May 2007
Vice President, Marketing
Education:
Boston University 1992 - 1994
Masters, Mass Communication
Boston University School of Law 1991 - 1994
Juris Doctor, Law
Miami University 1987 - 1991
B.S., Mass Communications, Communications, Media, Television, Radio, Sociology, Bacon
Skills:
Digital Marketing Online Marketing Email Marketing Social Media Marketing Interactive Marketing Marketing Social Media Public Speaking Sem New Media Content Marketing Seo Strategic Partnerships Online Advertising Lead Generation Leadership Web Design Salesforce.com Content Strategy E Commerce Mobile Marketing Integrated Marketing Video Copywriting Digital Strategy Search Engine Marketing Messaging Sales Enablement Digital Media Mobile Devices B2B Marketing Database Marketing Direct Marketing Community Sites Web Analytics Marketing Automation Analytics Marketing Research Customer Acquisition Conversion Optimization Campaign Management Ppc Google Analytics Media Planning Multi Channel Marketing Web Marketing Demand Generation Search Engine Optimization Local Marketing
Awards:
Orange Awards - Content Marketing Program of the Year: Best Strategy Content Marketing Institute The Orange Awards are given annually to the best examples of content marketing projects, content marketing professionals, and content marketing agency innovation. See: http://contentmarketinginstitute.com/2012/09/orange-award-winners/.
Jeffrey Rohrs, the Vice President of Agency and Search Marketing for ExactTarget, talked to Mike McDonald at SES New York. Rohrs gives some tips for launching a viral campaign.