Jenifer Jane Cloutier

US Patent:

20080097850, Apr 24, 2008

Filed:

Sep 27, 2007

Appl. No.:

11/862795

Inventors:

David Kristal - St. Paul MN, US
Jenifer Cloutier - Woodbury MN, US

International Classification:

G06Q 30/00

US Classification:

705014000

Abstract:

A system and method for administering customized affinity and rewards programs enables businesses to consolidate, deploy and administer a variety of customizable and integrated affinity programs and reward points programs for their customers and/or employees. Using the system, businesses and other entities (“business partners”) may design, implement and manage both rewards and affinity programs for its employees and/or customers (“participants”). Customer service may be provided for access to the system both by each business partner and participant. Reporting, system access, and data analysis is also provided to enable the business partners and third parties, to assess the status of the programs, for example, to assess whether the programs are meeting defined goals and objectives of the business or the fulfillment provider. Data may be obtained from one or more third party sources, for example, through a data ETL process or via web service integration. One or more system administrators may also be provided to perform administrative functions, such as monitoring operation of the system and assessing the quality of service provided by the system to the business partners and their participants as well as to the fulfillment providers. Electronic lead messages may be generated by customer service and automatically provided to the associated business partners.