JASON A. KILAR - SANTA MONICA CA, US JEAN-PAUL COLACO - MANHATTAN BEACH CA, US RICHARD W. TOM - MARINA DEL REY CA, US JESSICA P. IVY - VENICE CA, US
Assignee:
HULU LLC - Los Angeles CA
International Classification:
G06Q 30/02
US Classification:
705 144
Abstract:
A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to save advertisements for later viewing.
Method And Apparatus For Providing A User-Editable Playlist Of Advertisements
JASON A. KILAR - SANTA MONICA CA, US JEAN-PAUL COLACO - MANHATTAN BEACH CA, US RICHARD W. TOM - MARINA DEL REY CA, US JESSICA P. IVY - VENICE CA, US
Assignee:
HULU LLC - Los Angeles CA
International Classification:
G06Q 30/02
US Classification:
705 1455
Abstract:
A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to access, define, edit, and control a playlist of advertisements that may be played with selected media programs, a playlist of media programs, or all media programs played to the user.
Method And Apparatus For Permitting User Interruption Of An Advertisement And The Substitution Of Alternate Advertisement Version
JASON A. KILAR - SANTA MONICA CA, US JESSICA P. IVY - VENICE CA, US WING CHIT MAK - LOS ANGELES CA, US RICHARD W. TOM - MARINA DEL REY CA, US ROBERT M. WONG - LOS ANGELES CA, US BRYON E. SCHAFER - LOS ANGELES CA, US HUA ZHENG - BEIJING, CN JEAN-PAUL COLACO - MANHATTAN BEACH CA, US BRIAN SOEBEKTI - LOS ANGELES CA, US
Assignee:
HULU LLC - Los Angeles CA
International Classification:
H04N 21/458
US Classification:
725 32
Abstract:
A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to interrupt the playback of the advertisement and continue with the playback of the media program with no further advertisements, or to interrupt the playback of the advertisement to substitute a different version of the advertisement.
Method And Apparatus For Providing User Control Of Advertising Breaks Associated With A Media Program
JASON A. KILAR - SANTA MONICA CA, US JEAN-PAUL COLACO - MANHATTAN BEACH CA, US RICHARD W. TOM - MARINA DEL REY CA, US JESSICA P. IVY - VENICE CA, US
Assignee:
HULU LLC - Los Angeles CA
International Classification:
H04N 21/458
US Classification:
725 32
Abstract:
A method, apparatus, article of manufacture, and a memory structure for presenting an advertisement for playback in conjunction with a streamed media program are described. The method permits the user to control advertising breaks and in particular, the timing of advertising breaks associated with the media program.
Method And Apparatus For Providing User Information To Improve Advertising Experience
JASON A. KILAR - SANTA MONICA CA, US JESSICA P. IVY - VENICE CA, US WING CHIT MAK - LOS ANGELES CA, US RICHARD W. TOM - MARINA DEL REY CA, US ROBERT M. WONG - LOS ANGELES CA, US BRYON E. SCHAFER - LOS ANGELES CA, US HUA ZHENG - BEIJING, CN JEAN-PAUL COLACO - MANHATTAN BEACH CA, US BRIAN SOEBEKTI - LOS ANGELES CA, US
Assignee:
HULU LLC - Los Angeles CA
International Classification:
H04N 21/458
US Classification:
725 34
Abstract:
A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. The method permits the user to manage the provision of user information such as surveys and advertisement feedback to the media program provider to improve the advertising experience.
Configuring Advertisements In A Video Segment Based On A Game Result
Jessica P. Ivy - Venice CA, US Arash Nikkar - La Crescenta CA, US Thomas C. Tate - Venice CA, US
Assignee:
Hulu, LLC - Santa Monica CA
International Classification:
A63F 13/00
US Classification:
463 31
Abstract:
Configuration of advertisements in a streaming video segment from a serving node is based on a result of an interactive game process executing on a client device. A configuration of advertisements in the streaming video is determined based on the game result. The configuration may include which advertisements are selected to play during ad slots to be included in the video segment, or a number of ad slots to be provided in the video segment. The serving node may configure the video segment with the advertisements selected based on the game result in the determined number of ad slots so that the selected advertisements are played during the ad slots when the video segment is streamed to the client device. If the video segment is configured with no ad slots based on the game result, then the video segment may be streamed to the client device without advertisements.
Customizing Additional Content Provided With Video Advertisements
Jessica P. Ivy - Venice CA, US Arash Nikkar - La Crescenta CA, US Huy D. Truong - New York NY, US Robert H. Lanham - Commerce Township MI, US
Assignee:
HULU LLC - Los Angeles CA
International Classification:
H04N 21/458
US Classification:
725 34
Abstract:
A computer customizes additional content provided with video advertisements in a video segment, by identifying a video advertisement included in a segment of video content streaming to a client device, determining a parameter of the client device or of a user of the client device, and selecting customized advertising content from multiple predetermined advertising choices, based on the parameter and on an identity of the video advertisement. An interactive ad object may be provided at a time determined by timing of the video ad in a streaming video session. The interactive ad object may include a link to additional information related to the video ad. The link may be customized for a particular client device and video session, for example by linking to the customized advertising content at a remote server.
Configuring Advertisements In A Video Segment Based On A Game Result
Jessica P. Ivy - Venice CA, US Arash Nikkar - Redwood City CA, US Thomas C. Tate - Venice CA, US
Assignee:
Hulu, LLC - Santa Monica CA
International Classification:
A63F 13/00
US Classification:
463 31
Abstract:
Configuration of advertisements in a streaming video segment from a serving node is based on a result of an interactive game process executing on a client device. A configuration of advertisements in the streaming video is determined based on the game result. The configuration may include which advertisements are selected to play during ad slots to be included in the video segment, or a number of ad slots to be provided in the video segment. The serving node may configure the video segment with the advertisements selected based on the game result in the determined number of ad slots so that the selected advertisements are played during the ad slots when the video segment is streamed to the client device. If the video segment is configured with no ad slots based on the game result, then the video segment may be streamed to the client device without advertisements.
Digital Strategist / Creative Director at Consultant
Location:
Greater San Diego Area
Industry:
Entertainment
Work:
Consultant - Venice, CA since Apr 2012
Digital Strategist / Creative Director
Greatist, Inc. May 2012 - Mar 2013
Contributing Photographer
Hulu - Santa Monica, CA Mar 2008 - Mar 2012
Creative Director, Advertising Creative Services
The Walt Disney Company 2006 - Mar 2008
Director, Disney Online Programming
The Walt Disney Company 2005 - Sep 2007
Disney Online Franchise Development
Education:
Animation Mentor 2009 - 2010
Baylor University - Hankamer School of Business
Skills:
New Media Advertising Web Video Storytelling Digital Media Creative Direction Creative Services Digital Production Photography Content Strategy Film Marketing Communications Video Multimedia Entertainment Digital Strategy Social Networking Web Analytics Online Marketing Digital Marketing Video Production Content Management
Creative Director | Head Of Global Creative Services
Samsung Ads
Creative Director | Head of Global Creative Services
Consultant
Creative Director and Digital and Brand Strategist
Hulu Mar 2008 - Mar 2012
Creative Director, Advertising Creative Services
The Walt Disney Company 2006 - Mar 2008
Director, Disney Online Programming
The Walt Disney Company 2005 - Sep 2007
Disney Online Franchise Development
Education:
Baylor University
Bachelors, Bachelor of Business Administration, Marketing
Skills:
Creative Direction New Media Digital Media Integrated Marketing Advertising Digital Strategy Video Digital Marketing Content Strategy Email Marketing Web Video Marketing User Experience Storytelling Multimedia Web Analytics Online Advertising User Interface Design Film Social Networking Video Production Leadership Creative Services Digital Production Photography Marketing Communications Entertainment Online Marketing Content Management Mobile Advertising Social Media Publishing Social Media Marketing Facebook Brand Development Creative Strategy Information Architecture Art Direction Content Development Crm Seo Interactive Marketing Interactive Advertising Copywriting Web Project Management Google Analytics Interactive Media Sem
Interests:
Animal Welfare Science and Technology Arts and Culture Health
Certifications:
Advanced Studies In Character Animation Animation Mentor