John M Gee

US Patent:

20140082648, Mar 20, 2014

Filed:

Feb 28, 2012

Appl. No.:

14/004126

Inventors:

- San Francisco CA, US
John M. Gee - Clark's Summit PA, US

Assignee:

OpenTV, Inc. - San Francisco CA

International Classification:

H04N 21/24
H04N 21/81
H04N 21/2547
H04N 21/442

US Classification:

725 14

Abstract:

Media content may include one or more advertisements for a product or a company, and such an advertisement may display a visual object (e.g., a logo) of an advertiser. An advertisement impact machine accesses media content, where the media content includes a frame within which the visual object is depicted. The advertisement impact machine accesses a viewer count that represents a number of viewers of the media content. The advertisement impact machine determines a duration during which the visual object is presented within the media content. The advertisement impact machine determines an impact factor based on the duration and on the viewer count. The impact factor may then be provided by the advertisement impact machine as a numerical score indicating a degree of effectiveness of an advertisement that includes the visual object within the media content.