age ~68
from San Antonio, TX
John Richard Hauser is the Kirin Professor of Marketing and Head of the Marketing Group at the MIT Sloan School of Management. He is one of the founders of...
ISBN #
6
Massachusetts Institute of Technology faculty • MIT Sloan School of Management
Master of Science
Area of science:Marketing
Professions and applied sciences:Marketing • Environmental engineering
Author
John R. Hauser
ISBN #
0536903077
Author
John R. Hauser
ISBN #
0894260685
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues ...
Author
Glen L. Urban, John R. Hauser
Binding
Paperback
Pages
670
Publisher
Prentice Hall
ISBN #
0132015676
EAN Code
9780132015677
ISBN #
1
Binding
Paperback
Publisher
Prentice Hall
ISBN #
8
Manufacturing companies striving to compete on quality must design products that not only are technically elegant and manufacturable but also reflect customers' desires and tastes. For optimal results, marketers, designers, engineers, and strategists should work closely together from product concept...
Author
John R. Hauser, Don Clausing
Binding
Digital
Pages
16
Publisher
Harvard Business Review
ISBN #
5
A systematic, non-mathematical, managerial approach to the development and management of new products, and life-cycle management of existing products.
Author
Glen L. Urban, John R. Hauser, Nikhilesh Dholakia
Binding
Hardcover
Pages
304
Publisher
Prentice Hall
ISBN #
013286584X
EAN Code
9780132865845
ISBN #
4