John V Stuckey

US Patent:

20230017451, Jan 19, 2023

Filed:

Jul 13, 2022

Appl. No.:

17/863958

Inventors:

- Columbia MD, US
Pierre-Marc Diennet - New York NY, US
Andrew Conant - Nathrop CO, US
John Stuckey - Baltimore MD, US

International Classification:

G06Q 30/02
G06F 16/28
H04L 67/146

Abstract:

Content can be delivered to devices via one or more networks based on clusters of attributes in some examples. As one particular example, a server can determine a first set of attributes corresponding to a cookie associated with an entity and determine a second set of attributes corresponding to a mobile advertiser identifier (MAID) associated with the entity. The server can generate a cluster of attributes for the entity based on the first set of attributes and the second set of attributes. The system can then receive audience definition criteria defining a target audience for content and determine whether the cluster of attributes satisfies the audience definition criteria. If the cluster of attributes satisfies the audience definition criteria, the server can designate the cookie and the MAID as belonging to the target audience to enable the content to be delivered to the entity.