Jonathan Michael Owen

US Patent:

20100023393, Jan 28, 2010

Filed:

Jul 14, 2009

Appl. No.:

12/502906

Inventors:

Theodore Costy - Warren MI, US
Robert F. Bordley - Troy MI, US
Kurt S. Godden - Sterling Heights MI, US
Jonathan H. Owen - Beverly Hills MI, US
David J. Vander Veen - Troy MI, US

Assignee:

GM GLOBAL TECHNOLOGY OPERATIONS, INC. - Detroit MI

International Classification:

G06Q 30/00

US Classification:

705 1443, 705 1467, 705 1458, 705 1453, 705 1462, 705 1472, 705 1441, 705 1463

Abstract:

A method for automatically creating personalized ads to target a specific individual. The method includes first identifying a potential customer who may be interested in a particular product. An automated process then learns about and understands the customer based on his location and how that person interacts with the particular medium on which the ad is going to be presented. Once the information about the customer is developed, an advertisement is created that includes a collection of ad components that identify parts of the ad that may be of interest to the customer based on the learned information. The ad components are selected from a database of available components. The advertisement is then scheduled and placed in the medium and its measure of effectiveness is determined based on the customer's reaction thereto. These measures of effectiveness are used to further refine parameters in understanding the customer and designing the ad.

Address:

65 Trent Rd, Brevard, NC 28712

VIN:

1B3HB28B17D522963

Make:

DODGE

Model:

CALIBER

Year:

2007