Theodore Costy - Warren MI, US Robert F. Bordley - Troy MI, US Kurt S. Godden - Sterling Heights MI, US Jonathan H. Owen - Beverly Hills MI, US David J. Vander Veen - Troy MI, US
Assignee:
GM GLOBAL TECHNOLOGY OPERATIONS, INC. - Detroit MI
A method for automatically creating personalized ads to target a specific individual. The method includes first identifying a potential customer who may be interested in a particular product. An automated process then learns about and understands the customer based on his location and how that person interacts with the particular medium on which the ad is going to be presented. Once the information about the customer is developed, an advertisement is created that includes a collection of ad components that identify parts of the ad that may be of interest to the customer based on the learned information. The ad components are selected from a database of available components. The advertisement is then scheduled and placed in the medium and its measure of effectiveness is determined based on the customer's reaction thereto. These measures of effectiveness are used to further refine parameters in understanding the customer and designing the ad.
828 Motorsports
Owner
High Point Motorsports 2008 - 2011
Parts Manager
Plum Tree Bistro 2001 - 2005
Server
Education:
East Carolina University 2001 - 2005
Bachelors, Nutrition
Skills:
Coaching Team Building Public Relations Customer Service Event Planning Strategic Planning Microsoft Office Public Speaking Small Business Leadership Sales Fundraising Retail Social Media Team Leadership
Cengage Learning/Thomson Gale Farmington Hills, MI Dec 2003 to Sep 2011 Facilities CoordinatorMaple Cardiology & Internal Medicine West Bloomfield Township, MI Mar 2004 to Jul 2011 Medical Records ClerkCitiMortgage Farmington Hills, MI Aug 2001 to Dec 2003 Office SupportPeoplemark Temporary Staffing Services Livonia, MI Aug 1999 to May 2001 Route Driver/Hi-Lo Driver
Education:
County College of Morris Morris, NJ Jan 1992 to Jan 1994 Liberal Arts
Dr. Owen graduated from the Louisiana State University School of Medicine at New Orleans in 2005. He works in New Orleans, LA and 2 other locations and specializes in Nephrology. Dr. Owen is affiliated with Community Care Hospital, Ochsner Baptist A Campus Ochsner Medical Center, Ochsner Medical Center Jefferson Highway, Ochsner Medical Center-Kenner, Touro Infirmary and University Medical