Wister Walcott - San Francisco CA, US Florian Reichling - San Francisco CA, US Joseph L. Barnett - Redwood City CA, US Martin S. Betz - Palo Alto CA, US
Assignee:
Marin Software Incorporated - San Francisco CA
International Classification:
G06Q 40/00
US Classification:
705 14, 705 30
Abstract:
An estimated conversion rate for a desired advertisement term is calculated. A total number of conversion events for terms having a conversion rate is determined for each of a plurality of conversion rates, and data is generated that describes a first distribution function representing the conversion rates and the associated numbers of conversion rates. Additionally, data describing a second distribution function representing the probability of a given number of conversion events occurring is also generated. Based at least in part on the first distribution function and the second distribution function, the estimated conversion rate for the desired advertisement term is computed.
Continuous Value-Per-Click Estimation For Low-Volume Terms
Wister Walcott - San Francisco CA, US Florian Reichling - San Francisco CA, US Joseph L. Barnett - Redwood City CA, US Martin S. Betz - Palo Alto CA, US
Assignee:
Marin Software Incorporated - San Francisco CA
International Classification:
G06Q 30/02
US Classification:
705 14, 705 30
Abstract:
An estimated conversion rate for a desired advertisement term is calculated. A total number of conversion events for terms having a conversion rate is determined for each of a plurality of conversion rates, and data is generated that describes a first distribution function representing the conversion rates and the associated numbers of conversion rates. Additionally, data describing a second distribution function representing the probability of a given number of conversion events occurring is also generated. Based at least in part on the first distribution function and the second distribution function, the estimated conversion rate for the desired advertisement term is computed.
Name / Title
Company / Classification
Phones & Addresses
Joseph Barnett
JOE BARNETT YOGA LLC
Joseph F. Barnett Vp And Chief Accounting Officer
Globalstar Capital Corporation Telecommunications · Wired Telecommunications Carriers
461 S Milpitas Blvd, Milpitas, CA 95035 (408)9421234
Joseph B Barnett President
AVIATION MARKETS-CA, INC
133 Kearny St STE 300 , San Francisco, CA 94108 133 Kearny 300, San Francisco, CA 94108
Spring View Middle School Huntington Beach CA 1973-1975, Spring View Elementary School Huntington Beach CA 1973-1975, Clairemont Mesa Christian School San Diego CA 1975-1976, Miller Elementary School San Diego CA 1976-1976, Junipero Serra High School San Diego CA 1977-1979
Jenny Junge, Thomas Mayhew, Terry Cadenbach, Jimmie Crafton, Dan Johnson, Carrie Cousins, Angela Benton, Brian Kackley, Jay Ward, Stacy Dell, Chad Chandler, Allen Coffman