Joseph Kaminski

US Patent:

20090187932, Jul 23, 2009

Filed:

Jan 7, 2009

Appl. No.:

12/350223

Inventors:

James Milton Rathburn - Hackensack NJ, US
Laurence Blair Miller - Marina Del Rey CA, US
Thomas J. Whymark - Bethlehem PA, US
Huaiyeu Huey Yu - Branchburg NJ, US
Stephen Shindle - Scotch Plains NJ, US
Jonathan Chazen - Demarest NJ, US
Joseph Kaminski - Denville NJ, US

International Classification:

H04H 60/33
G06Q 10/00

US Classification:

725 9, 705 7

Abstract:

Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes receiving an identification of an advertisement that was presented on a media presentation channel at a time, receiving ratings information for the media presentation channel associated with the time period, identifying a buy order for the received identification, receiving a purchased ratings value associated with the buy order, comparing the purchased ratings value to the ratings information, and displaying an indication of whether the ratings information is less than the purchased ratings value.

US Patent:

20140114751, Apr 24, 2014

Filed:

Dec 30, 2013

Appl. No.:

14/144189

Inventors:

James Milton Rathburn - Hackensack NJ, US
Laurence Blair Miller - Marina Del Rey CA, US
Thomas J. Whymark - Bethlehem PA, US
Huaiyeu Huey Yu - Branchburg NJ, US
Stephen Shindle - Scotch Plains NJ, US
Jonathan Chazen - Demarest NJ, US
Joseph Kaminski - Denville NJ, US

International Classification:

G06Q 30/02

US Classification:

705 1445

Abstract:

Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes analyzing received advertisement detection information associated with the advertisement, the advertisement detection information detected from a presentation of the advertisement; identifying a buy order corresponding to the presentation of the advertisement based on the advertisement detection information; determining a purchased ratings value from the buy order; comparing the purchased ratings value of the buy order to received ratings information corresponding to the presentation of the advertisement to determine whether the advertisement was presented as indicated in the buy order; and generating a performance monitoring report using the buy order and the advertisement detection information to indicate whether the ratings information is less than the purchased ratings value.