Joseph Marks

US Patent:

20130035981, Feb 7, 2013

Filed:

Aug 5, 2011

Appl. No.:

13/204519

Inventors:

AMBER R. A. BROWN - GLENDALE CA, US
JOSEPH W. MARKS - GLENDALE CA, US

Assignee:

DISNEY ENTERPRISES, INC. - BURBANK CA

International Classification:

G06Q 10/00

US Classification:

705 729

Abstract:

Techniques are described for conducting market research via interactive game play mechanics. A game platform may allow a market research sponsor to create and publish online games which can identify latent consumer sentiment (and other market research data), while simultaneously providing an entertaining and engaging experience for the game participants. The games may be tailored such that elements of game play elicit responses from participants that reveal the desired market research data, e.g., consumer product awareness, consumer sentiment, brand preferences, loyalty, trends in awareness and sentiment, etc. Providing an engaging online experience provides an element of situational distraction, leading to more authentic responses from the participants as well as greater participation rates.

US Patent:

20130035989, Feb 7, 2013

Filed:

Aug 5, 2011

Appl. No.:

13/204500

Inventors:

AMBER R. A. BROWN - GLENDALE CA, US
JOSEPH W. MARKS - GLENDALE CA, US

Assignee:

DISNEY ENTERPRISES, INC. - BURBANK CA

International Classification:

G06Q 10/00

US Classification:

705 733, 705 729

Abstract:

Techniques are described for conducting market research via interactive game play mechanics. A game platform may allow a market research sponsor to create and publish online games which can identify latent consumer sentiment (and other market research data), while simultaneously providing an entertaining and engaging experience for the game participants. The games may be tailored such that elements of game play elicit responses from participants that reveal the desired market research data, e.g., consumer product awareness, consumer sentiment, brand preferences, loyalty, trends in awareness and sentiment, etc. Providing an engaging online experience provides an element of situational distraction, leading to more authentic responses from the participants as well as greater participation rates.

US Patent:

20130203506, Aug 8, 2013

Filed:

Mar 15, 2013

Appl. No.:

13/835016

Inventors:

Disney Enterprises, Inc. - Burbank CA, US
Joseph W. MARKS - Glendale CA, US

Assignee:

DISNEY ENTERPRISES, INC. - Burbank CA

International Classification:

G06Q 30/02

US Classification:

463 42

Abstract:

Techniques are described for conducting market research via interactive game play mechanics. A game platform may allow a market research sponsor to create and publish online games which can identify latent consumer sentiment (and other market research data), while simultaneously providing an entertaining and engaging experience for the game participants. The games may be tailored such that elements of game play elicit responses from participants that reveal the desired market research data, e.g., consumer product awareness, consumer sentiment, brand preferences, loyalty, trends in awareness and sentiment, etc. Providing an engaging online experience provides an element of situational distraction, leading to more authentic responses from the participants as well as greater participation rates.

US Patent:

20130204667, Aug 8, 2013

Filed:

Mar 15, 2013

Appl. No.:

13/834756

Inventors:

DISNEY ENTERPRISES, INC. - Burbank CA, US
Joseph W. MARKS - Glendale CA, US

Assignee:

DISNEY ENTERPRISES, INC. - Burbank CA

International Classification:

G06Q 30/02

US Classification:

705 732

Abstract:

Techniques are described for conducting market research via interactive game play mechanics. A game platform may allow a market research sponsor to create and publish online games which can identify latent consumer sentiment (and other market research data), while simultaneously providing an entertaining and engaging experience for the game participants. The games may be tailored such that elements of game play elicit responses from participants that reveal the desired market research data, e.g., consumer product awareness, consumer sentiment, brand preferences, loyalty, trends in awareness and sentiment, etc. Providing an engaging online experience provides an element of situational distraction, leading to more authentic responses from the participants as well as greater participation rates.

US Patent:

20140278688, Sep 18, 2014

Filed:

Mar 15, 2013

Appl. No.:

13/835225

Inventors:

- Burbank CA, US
Robert AIELLO - Burbank CA, US
Anthony APODACA - San Rafael CA, US
Amber R. A. BROWN - Glendale CA, US
Jason H. LLOPIS - Burbank CA, US
Joseph W. MARKS - Glendale CA, US

Assignee:

DISNEY ENTERPRISES, Inc. - Burbank CA

International Classification:

G06Q 10/06

US Classification:

705 722

Abstract:

Techniques are disclosed to predict movement and behavior of a guest within a geographic region. In one embodiment, a map is received that contains locations and further contains routes connecting the locations within the geographic region. A historical data set is received that specifies actions and locations of one or more previous guests with respect to the map. A new data set is received that specifies actions and locations of a current guest within the geographic region. The new data set is correlated with the historical data set. Characteristics of the guest are interpreted based on the correlation, to generate a set of predicted future actions of the guest within the geographic region.