Joshua L Forman

US Patent:

8214369, Jul 3, 2012

Filed:

Dec 9, 2004

Appl. No.:

11/007247

Inventors:

Brian Burdick - Bellevue WA, US
Joshua J. Forman - Somerville MA, US
Kevin P. Kornelson - Redmond WA, US
Murali Vajjiravel - Sammamish WA, US
Rajeev Prasad - Kirkland WA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06F 7/00
G06F 17/30
G06F 15/00
G06Q 30/00

US Classification:

707741, 707771, 712300, 705 1451

Abstract:

A method and system are provided for selecting advertisements for presentation to a user in response to a user search query. The system may include a keyword server for parsing the user search query and an index server for receiving the parsed search query. The index server may include an index of advertising phrases and pre-filtering components for comparing index entries to the parsed user search query in order to discard non-matching index entries and locate matching entries. The pre-filtering components may include either a phrase length pre-filtering component or a word hash pre-filtering component. The system may additionally include a listing server for sorting through the matching entries located by the index server and further filtering the matching entries for retrieval and presentation to the user.

US Patent:

20060122889, Jun 8, 2006

Filed:

Nov 22, 2004

Appl. No.:

10/994877

Inventors:

Brian Burdick - Bellevue WA, US
Christopher Meek - Kirkland WA, US
David Heckerman - Bellevue WA, US
David Chickering - Bellevue WA, US
Joshua Forman - Somerville MA, US
Kevin Kornelson - Redmond WA, US
Murali Vajjiravel - Sammamish WA, US
Rajeev Prasad - Kirkland WA, US
Raxit Kagalwala - Issaquah WA, US
Tarek Najm - Kirkland WA, US
Sachin Dhawan - Redmond WA, US

Assignee:

Microsoft Corporation - Redmond WA

International Classification:

G06Q 30/00

US Classification:

705026000

Abstract:

Systems and method for managing a plurality of content items designated for placement in a particular position on a rendered page are provided. Methods in accordance with the present invention include receiving a plurality of content items, determining an initial placement allocation frequency for each content item, collecting performance data for one or more of the content items, and determining at least one additional allocation frequency in accordance with the performance data collected. Methods of the present invention may further include randomly allocating placement of each of the content items in the particular position on the page in accordance with one of the respective initial and/or additional allocation frequency for each content item. Additionally, the present invention provides systems and methods for automatically managing a plurality of content items to be displayed in a particular position on a rendered page such that value to the content provider may be maximized.