Chief Marketing Strategy Leader at Profound Interactive Marketing
Location:
United States
Industry:
Marketing and Advertising
Work:
Profound Interactive Marketing since Sep 2006
Chief Marketing Strategy Leader
Raybourn Group/CEDIA Dec 2004 - Aug 2006
Senior Director of Marketing and PR
Sara Lee Jul 2001 - Dec 2003
National Account/Brand Marketing Manager-promoted during tenure
AOL/Time Warner Aug 1988 - Feb 2001
Director of Marketing
Coca-Cola Enterprises Apr 1998 - Sep 2000
Division Marketing Services Manager
Education:
Murray State University
Bachelor of Arts, Marketing, Advertising, Graphic Design
Skills:
Multi-Channel Communications Strategic Brand Marketing Packaging and Pricing Competitive Analysis Direct-to-Consumer Interactive Marketing Strategy Demographic/Psycho Graphic Selling Category and Multi-Channel Management Loyalty/Retention Programs Consumer Packaged Goods Social Media Research and Development Contract Negotiation Consumer Insights Promotional Trade Extensions Return-on-Investment SEO/SEM National Account Management Food and Beverage Technology Services Healthare Retail and Wholesale Digital Marketing Medical Devices Public Relations Production Management Entertainment Telecommunications Catalog and Print Website Development Manufacturing Private Label Marketing Strategy Customer Insight FMCG Leadership Marketing Advertising
Interests:
Marketing, cross-functional networking, advertising, fishing, metal working, pottery, gourmet cooking, barbeque not just "grilling", gardening, water gardening, faux finishes, older home renovation, making new things from pieces of old things, interior design, and making the unusual desirable
Awards:
-American Advertising Federation ADDY Award, Consumer Brand Promotion, Audio/Visual -American Advertising Federation ADDY Award, Consumer Brand Promotion, Copy -Cable Advertising Bureau Silver Certificate, Consumer Sales Promotion -American Advertising Federation ADDY Award, Design and Consumer Marketing Excellence -International Cable Television and Marketing Association Award for Excellence in Brand Marketing, New Consumer Acquisition Direct Mail, Division I -Public Relations Society of America Merit Award, Local Programs, Audio/Visual
Profound Marketing since Sep 2006
Marketing Lead
Sara Lee 2001 - 2003
National Account Manager
Education:
Murray State
Bachelor's, Marketing, Advertising, Graphic Design
Awards:
American Advertising Federation ADDY Award, Consumer Brand Promotion, Audio/Visual American Advertising Federation ADDY Award, Consumer Brand Promotion, Copy Cable Advertising Bureau Silver Certificate, Consumer Sales Promotion American Advertising Federation ADDY Award, Design and Consumer Marketing Excellence International Cable Television and Marketing Association Award for Excellence in Brand Marketing, New Consumer Acquisition Direct Mail, Division I