Abstract:
Processes and compositions are described for the use in foodstuff, chewing gum, toothpaste and medicinal product flavor and aroma and perfume aroma augmenting, enhancing, modifying and imparting compositions and as foodstuff, chewing gum, toothpaste, medicinal product, perfume and perfumed article aroma imparting materials of 3,3-dimethyl-2(3-butenyl) norbornanol-2 (hereinafter referred to as the "norbornanol derivative" having the structure: ##STR1## (which structure is intended to cover both the "endo" and the "exo" isomers thereof) produced by a process which comprises reacting an allylic Grignard reagent having the structure: wherein X is chloro, bromo or iodo with camphene oxide having the structure: ##STR2## by either "exo" camphene oxide or "endo" camphene oxide or a mixture of "exo" and "endo" camphene oxide. Addition of the said norbornanol derivative to consumable materials is indicated to produce: (a) In foodstuffs, foodstuff flavorings, chewing gums, toothpastes and medicinal products, sweet, fruity, berry-like aromas with woody, incense-like, cedarwood-like, tea-like and floral nuances and incense-like and cedarwood-like flavors with rosey, berry and tea-like nuances; and (b) In perfumes, colognes and perfumed articles, sweet, woody, thujone-like aromas with strong fir-balsam, armoise, cedarleaf, piney, earthy and camphoraceous nuances.