Skills:
Google Analytics, Multi-Channel Measurement and Attribution, Mobile Analytics, Market Research, Excel, ComScore, Analytics Reporting, Campaign Optimization, Media placements, Remarketing and Advertising Analytics, Media Mix Analysis, Content Analytics and Experiments, Engagement Metrics, Campaign Measurement, Remarketing, Custom Reports, Dashboards, RTB, Brand Study, ROI Study, Google Tag Manager, Marketing Funnels, Data-Driven Attribution, Consumer Surveys, Programmatic Buying, Data Segments, Audience Segmentation, 1:1 Targeting, Lookalike Models, Aggregated Households Indexes, Audience Reports, DMP Analytics, Frequency, Temporal and Geo Optimizations, View Through Attribution, Cross-channel Attribution, Display Attribution, creative sequencing,VAST Tags, VPAID Tags, Digital Channels- Online Display, Online Video, Mobile, Digital OOH, Tagging, Brand Impact studies, KPI performance, Targeted Acquisition Campaigns, CPA, CTR, CPC, VCR, QBR