"For us, we always think of it as the official start to back-to-school season," said Kris Walter-Wenell, director of marketing and business development for Southern Hills Mall. "You just see a lot of people out and they're buying."
"There's a group of people that it's easier for them to stay uptil midnight and do their shopping, rather than go to bed and tryto wake up earlier to go out," said Kris Walter-Wenell, seniormarketing manager for Southern Hills Mall.