Kristen R Swanson

Promotion in the Merchandising Environment

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now ...

Guide to Producing a Fashion Show: Studio Access Card

Introducing Guide to Producing a Fashion Show STUDIO--an online tool for more effective study!~Study smarter with self-quizzes featuring scored results and personalized study tips ~Review concepts with flashcards of terms and definitions ~Access samples of documents, forms and templates for all stag...

Writing for the Fashion Business

Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fash...

Guide to Producing a Fashion Show

Guide to Producing a Fashion Show is the definitive source of information for anyone interested in fashion show production. All aspects of fashion show production are covered including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show pr...

Promotion in the Merchandising Environment 2nd edition

Promotion is a key element at each step of the merchandising process. Advertising, direct marketing, public relations, special events, and visual merchandising all work together to communicate the same message about a product, brand, or organization to the end user. Promotion in the Merchandising En...

Teaching the Common Core Speaking and Listening Standards: Strategies and Digital Tools

Discover how to integrate the Common Core speaking and listening standards into any grade level or content area with the specific instructional frameworks in this user-friendly guide. Learn how to give your students the skills and experiences they need to become successful communicators in the 21st ...

Professional Learning in the Digital Age: The Educator's Guide to User-Generated Learning

Discover how to transform your professional development and become a truly connected educator with user-generated learning! This book shows educators how to enhance their professional learning using practical tools, strategies, and online resources. With beginner-friendly, real-world examples and si...

Guide to Producing a Fashion Show