Lauren S Bigelow

US Patent:

20090319895, Dec 24, 2009

Filed:

Feb 16, 2007

Appl. No.:

12/279637

Inventors:

Michael Patrick Kinsella - Glasgow, GB
Lauren Bigelow - Acton MA, US

International Classification:

G06F 3/048

US Classification:

715706

Abstract:

Information such as advertisements () or news is selected for a user based on the attributes () that the user has input to build () their avatar () or avatar environment. The advertisements may be selected for presentation () using one user's attributes or attribute history. Alternatively, the user's attributes may be used to proximity search for matching user attributes and those are used to select the advertisement. In another embodiment, the attributes are used to affect the behaviour of an agent representing the user.