Skills:
Areas of specialty Writing: web/ social media content, brochures, flyers, product descriptions, product reviews, technical, humor, essays, research papers, proposals, general correspondence, VC presentations, business plans, manuals, press releases, advocacy (building a case for an issue, concept, product, service or person); educational (lesson plans, training modules, quizzes, tests, discussion prompts) Web / Media: building communities, content strategy; content development; Using tools, i.e. hashtags and keywords to attract specific demographic groups; experience (writing / on air appearances) for TV, radio and news media Research: tracking industry trends (strengths / weaknesses of competition), finding the target audience for program, event or organization; statistical, qualitative; campaign-based Ideation: content strategy, token economies, gamification, organizational structure, branding, marketing, advertising strategies and organizational vision and mission