Leonora J Polonsky

Brand Strategist

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Position:

Brand Strategist at Leonora Polonsky & Associates, LLC, Senior Consultant at Cincinnati Consulting Consortiumn (CCC), Adjunct Faculty Member, Graduate Business School at University of Cincinnati, School of Business

Location:

Cincinnati Area

Industry:

Marketing and Advertising

Work:

Leonora Polonsky & Associates, LLC since Jan 2009
Brand Strategist
Cincinnati Consulting Consortiumn (CCC) since Nov 2008
Senior Consultant
University of Cincinnati, School of Business since May 2008
Adjunct Faculty Member, Graduate Business School
Procter & Gamble Aug 1985 - Nov 2008
Manager, Global Marketing Knowledge & Innovation

Education:

Dartmouth College - The Tuck School of Business at Dartmouth 1983 - 1985
MBA, Marketing SUNY Binghamton 1980 - 1982
BA, Economics

Skills:

Customer Insight
Marketing Strategy
Marketing Management
Strategy
Brand Equity
Consumer Products
Segmentation
Brand Architecture
Marketing Research
Brand Management

Interests:

Professional: Strategic Brand Building, Capability Development, Marketing Leadership Infrastructure, Brand Health Checks, Value, Expanding Consumption, Training, Business Problem Solving. Personal: Cycling, bridge, theater.

Honor & Awards:

Harley Procter Marketer at P&G (a distinction given to only about 12 of 4,000 Marketers).

Professor And Lecturer

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Location:

9175 Symmes Landing Dr, Loveland, OH 45140

Industry:

Marketing And Advertising

Work:

Leonora Polonsky & Associates, LLC since Jan 2009
Brand Strategist
Cincinnati Consulting Consortiumn (CCC) since Nov 2008
Senior Consultant
University of Cincinnati, School of Business since May 2008
Adjunct Faculty Member, Graduate Business School
Procter & Gamble Aug 1985 - Nov 2008
Manager, Global Marketing Knowledge & Innovation

Education:

Dartmouth College - The Tuck School of Business at Dartmouth 1983 - 1985
MBA, Marketing SUNY Binghamton 1980 - 1982
BA, Economics

Skills:

Strategy
Brand Management
Marketing Strategy
Customer Insight
Marketing Management
Brand Architecture
Brand Equity
Consumer Products
Leadership
Management
Marketing
Fmcg
Competitive Analysis
Segmentation
Cross Functional Team Leadership
Marketing Research
Strategic Planning
Strategic Thinking
Brand Development
Global Marketing
Business Strategy
Consumer Behaviour
Integrated Marketing
Market Research
Product Development
Product Innovation
Marketing Communications
Fast Moving Consumer Goods
Positioning
P&L Management
Market Planning
Advertising
Consumer Behavior
Business Development
Business To Business

Interests:

Strategic Brand Building
Value
Business Problem Solving
Marketing Leadership Infrastructure
Cycling
Personal
Training
Expanding Consumption
Capability Development
Brand Health Checks
Bridge
Theater
Professional

Certifications:

License 2005125090
National Women's Business Enterprise (Wbe)
Women's Business Enterprise National Council (Wbenc), License 2005125090