Lisa Cochrane, Allstate's senior VP-marketing, said in an email that "we're aware of the current situation with FIFA and will monitor closely. At this time, we have no changes to our sponsorship. We take a deliberate and thoughtful approach to all of our marketing relationships and expect our partne
Date: May 27, 2015
Category: Sports
Source: Google
Insurers' funny ads aren't paying off, so expect changes
marketing officer Mark LaNeve, who left in February. Allstate spokeswoman Lisa Cochrane insists that the 2-year-old Mayhem campaign, with character actor Dean Winters as a cross between Dennis the Menace and a devious frat boy, has been an effective counter to Progressive and Geico's discount themes.
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