Lynn S Murphy

US Patent:

20170053305, Feb 23, 2017

Filed:

Aug 24, 2016

Appl. No.:

15/246348

Inventors:

- Palo Alto CA, US
Jamie Eldredge - Palo Alto CA, US
John Brockardt - Palo Alto CA, US
Kevin Hsieh - Palo Alto CA, US
Lynn Murphy - Palo Alto CA, US
Jacob Solotaroff - Palo Alto CA, US
David Moran - Palo Alto CA, US

International Classification:

G06Q 30/02

Abstract:

Systems and methods for the generation of a promotional design matrix with recommendation overlay are provided. A product, discount, quantity and offer structure selection are received from a user, or are imputed based upon previous offers. Variants for the discount vale and quantity are generated by incrementing these values. The quantity and its variants are each assigned to a column of a design matrix, while the discount and variants are assigned to the design matrix rows. At each intersection of a row and column of the design matrix a plurality of offer structures based upon the offer structure selection is generated. The system applies recommendation logic to flag offers that are most likely to be successful based upon their performance, feasibility and diversity. This flagging may include placing an icon, such as a star, next to the recommended offers.