Marius M Lazer

US Patent:

20160042405, Feb 11, 2016

Filed:

Aug 5, 2014

Appl. No.:

14/451574

Inventors:

- Menlo Park CA, US
Pratap Venkataram Prabhu - Sunnyvale CA, US
Marius Mircea Lazer - Palo Alto CA, US
Aaron Patrick O'Brien - Austin TX, US
Franklin Sarkett - Austin TX, US
Leonid Dubinsky - Redmond WA, US
Erica L. Sanders - Seattle WA, US
Leslie Kathleen Smith - Austin TX, US

International Classification:

G06Q 30/02

Abstract:

Methods and systems are described for identifying a likelihood that a client will provide payment for an overdue balance associated with the client's account and ranting a grace period to the client in which to provide the payment. This permits a client to provide payment for an overdue balance that may have been unintentional without an interruption of the services rendered to the client. Factors used to determine whether to grant the grace period include financial characteristics of the client's account. In the example of an advertiser using a social networking system to serve ads, social engagement of the advertiser can also be used to determine whether to grant a grace period.