Mark S Rowden

The Art of Identity: Creating and Managing a Successful Corporate Identity

Identity: Transforming Performance Through Integrated Identity Management

Mark Rowden

Mark Rowden was born in Margate, England in 1979. He left school to study full time at a local art college. Finishing this course after a year he then moved to

Identity: Transforming Performance Through Integrated Identity Management

Mark Rowden's first book, The Art of Identity (2001) was internationally recognized as a seminal work on the creation and definition of corporate identity. This new, much-revised and extended edition, simply titled Identity, offers further crucial knowledge about how to integrate identity into the w...

The Roaming Poet

Identidad. La transformación del rendimiento mediante la gestión integral de la identidad

The Art of Identity: Creating and Managing a Successful Corporate Identity

This text redefines corporate identity. It offers an insight into the creation, management and measurement of identity - and into why the right identity can transform your organization. With the help of tests and illustrations, Mark Rowden challenges readers to jettison ineffectual compromises and h...

El arte de la identidad/The art of identity: Como crear y manejar una identidad corporativa exitosa/Creating and managing a successful corporate identity (Spanish Edition)