Bruce C. Richardson - Arlington Heights IL, US Martin Quinn - Sugar Grove IL, US Jeffrey S. Long - Sycamore IL, US
Assignee:
The Nielsen Company (US), LLC. - Schaumburg IL
International Classification:
G06Q 10/00 G06Q 30/00
US Classification:
705 731, 705 737
Abstract:
Methods and apparatus are disclosed to predict new product performance metrics. An example disclosed method includes selecting a product hierarchy tree based on a distribution measure for a new product, identifying a segment location of the product hierarchy tree for the new product, retrieving a relationship matrix associated with the segment location of the product hierarchy tree, the relationship matrix comprising available product performance coefficients and attribute information, identifying a spatial location for the new product in the relationship matrix based on the attribute information, calculating, using a programmed processor, an impact parameter based on the spatial location within the relationship matrix, and calculating the performance metric for the new product based on the impact parameter and a channel sales value.
Methods And Apparatus To Manage Marketing Forecasting Activity
Bruce C. Richardson - Arlington Heights IL, US Larry Menke - Chicago IL, US Martin Quinn - Sugar Grove IL, US Jonathan Poeder - Chicago IL, US
International Classification:
G06Q 30/02
US Classification:
705 731
Abstract:
Methods and apparatus are disclosed to manage marketing forecasting activity. An example method includes identifying a first likelihood of missing the sales target based on a first alerting methodology, identifying a second likelihood of missing the sales target based on a second alerting methodology, issuing a first alert if at least one of the first or the second likelihoods is greater than a threshold after a first future date, and issuing a second alert if the first and the second likelihoods are greater than the threshold after a second future date.
Methods And Apparatus To Manage Marketing Forecasting Activity
Bruce C. Richardson - Arlington Heights IL, US Larry Menke - Chicago IL, US Martin Quinn - Sugar Grove IL, US Jonathan Poeder - Chicago IL, US
International Classification:
G06Q 30/02
US Classification:
705 731
Abstract:
Methods and apparatus are disclosed to manage marketing forecasting activity. An example method includes retrieving client driver control data and corresponding market triggers, generating a client baseline profile associated with the client based on the client driver control data and a corresponding market trigger, calculating a first probability of not taking action when action prevents a missed marketing objective, calculating a second probability of taking action when action causes superfluous spending to meet a marketing objective, and generating the alert based on a comparison between the product of the first probability and a cost of the missed marketing objective and the product of the second probability and a cost of the superfluous spending.
Methods And Apparatus To Manage Marketing Forecasting Activity
Larry Menke - Chicago IL, US Martin Quinn - Sugar Grove IL, US
International Classification:
G06Q 30/02
US Classification:
705 731
Abstract:
Methods and apparatus are disclosed to manage marketing forecasting activity. An example method includes eliminating a first portion of a plurality of driver forecasts that fail to meet a historical threshold, calculating a Euclidian distance value between each driver forecast in a second portion of the plurality of driver forecasts, identifying a separation zone between each adjacent driver forecast in the second portion, and selecting a representative driver forecast from each cluster created by the separation zone.
Methods, Systems, Articles Of Manufacture And Apparatus To Privatize Consumer Data
- New York NY, US Shixiao Li - Chicago IL, US Martin Quinn - Sugar Grove IL, US Michael R. Smith - Chicago IL, US
International Classification:
G06F 21/62 G06F 21/60
Abstract:
Methods, systems, articles of manufacture and apparatus to privatize consumer data are disclosed. A disclosed example apparatus includes a consumer data acquirer to collect original data corresponding to (a) confidential information associated with consumers and (b) behavior information associated with the consumers, and a data obfuscator. The data obfuscator is to determine a degree to which the original data is to be obfuscated and a type of obfuscation to be applied to the original data based on the original data, generate obfuscation adjustments of the original data based on the degree and the type, and generate an obfuscation model based on the obfuscation adjustments.
Wintrust Mortgage Corporation - Chicago 2005 - 2010
Loan Analyst
GSF Financial Mortgages - Schaumburg, IL 2003 - 2005
Loan Analyst
First American Bank - Oak Lawn, IL 1998 - 2003
Credit & Collections Representative
Old Kent Bank - Elmhurst, IL 1989 - 1998
Collections Representative
In addition to the aforementioned stars, Jess Bush, Christina Chong, Celia Rose Gooding, Melissa Navia, Babs Olusanmokun and Martin Quinn appear, along with special guest star Paul Wesley. Along with CBS Studios, Secret Hideout and Roddenberry Entertainment produce. Alex Kurtzman, Jenny Lumet, Aaron
Now, a man named Martin Quinn, 47, the leader of the protest, was taking a fearless moral inventory of the president, pegging him with insults in reverse alphabetical order, from Zealot to Ableist. Quinn, I would later learn, was an editor at St. Martins Press, a book publisher headquartered in