"We're preparing for mobile definitely ... [the customer's] journey with us is beginning on her mobile phone. We're certainly doing everything we can to service her on that journey," said Mary Beech, executive vice president and chief marketing officer at Kate Spade & Co.
Date: Nov 01, 2016
Category: Business
Source: Google
Instagram Is Letting Brands Test Taggable, Buyable Products in Photos
with straps, tassels, stickers and patches that can be sold separately for a custom design. In an interview, Kate Spade CMO Mary Beech said many of the company's customers use social media for inspiration, but until now the process of going from inspiration to shopping online has been "very clunky.
Date: Nov 01, 2016
Category: Sci/Tech
Source: Google
Gender Equality Campaign Erases Women From Billboards and Print Ads
"Empowering women is really at the core of our DNAback in 1993 Kate Spade was frustrated that she couldn't find what women were looking for in the marketplace, so she took matters into her own hands and formed Kate Spade New York," said Mary Beech, Kate Spade's CMO.
Date: Mar 09, 2015
Category: U.S.
Source: Google
Kate Spade Saturday And Jack Spade Closing All Stores
"We look forward to building a strong partnership with Global Brands to introduce high-quality and well-designed new styles into our popular accessories collection,"Mary Beech, chief marketing officer and senior vice president of Kate Spade, told WWD.
Date: Jan 29, 2015
Category: Business
Source: Google
" For Winnie the Pooh franchise, a return to humble, 2-D roots"
We are constantly trying to evolve our characters, but in this case we want to get away from trying to make Winnie the Pooh in any way modern, said Mary Beech, a Disney vice president and steward of the Pooh brand.
Mary Beech, delegate at the October 2009 Master Practitioner course talks about her experiences of the course, how she will use it in her university work liaising ...