Matthew O Plummer

US Patent:

20100082426, Apr 1, 2010

Filed:

Sep 30, 2008

Appl. No.:

12/242549

Inventors:

Matthew Plummer - Porter Ranch CA, US
Steven Hartman - Hermosa Beach CA, US
Timothy Roger Kaiser - Campbell CA, US

Assignee:

YAHOO! INC. - Sunnyvale CA

International Classification:

G06Q 30/00

US Classification:

705 1449

Abstract:

The present invention is directed towards systems and methods for managing advertisement request data. The method according to one embodiment of the present invention comprises receiving an advertisement request, determining a request type for a received advertisement request and determining request access rights for a website on the basis of whether the website is activated or deactivated. If the request is a booking request and the request is allowed by the access rights, the method is operative to book an advertisement. If the request is an advertisement request and the request is allowed by the access rights, the method is operative to serve advertisements in response to the request.

US Patent:

20100121691, May 13, 2010

Filed:

Nov 11, 2008

Appl. No.:

12/268518

Inventors:

Scott Shifflett - Burbank CA, US
Steven Hartman - Hermosa Beach CA, US
Matthew Plummer - Porter Ranch CA, US
Margaret Shih - Burbank CA, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06Q 30/00
G06Q 90/00

US Classification:

705 144

Abstract:

Generally, embodiments of the present invention provides for methods, systems and computer program products for utilizing non-compete advertisement tags in an advertisement serving system. The method according to one embodiment of the present invention comprises identifying one or more web pages that contain a first advertisement tag and selecting a given web page from the one or more web pages. A second inactive advertisement tag is then inserted into the web page, which requests an advertisement for the web page that is subsequently ignored. The method further comprises monitoring a number of impressions the web page receives using the second advertisement tag in order to determine a traffic forecast. The method further comprises setting the second advertisement tag to an active status, causing the first advertisement tag from the web page to be removed and an advertisement to be returned in response to the request by the second advertisement tag.

US Patent:

20100131360, May 27, 2010

Filed:

Nov 21, 2008

Appl. No.:

12/275654

Inventors:

Scott Shifflett - Stevenson Ranch CA, US
Steven Hartman - Hermosa Beach CA, US
Matthew Plummer - Porter Ranch CA, US
Kara Perry - San Gabriel CA, US
Tom Furukawa - Rancho Santa Margarita CA, US
Jacqueline Bleth - Burbank CA, US

Assignee:

Yahoo! Inc. - Sunnyvale CA

International Classification:

G06Q 30/00

US Classification:

705 1448

Abstract:

A system and method are disclosed for allowing networks and publishers to manage the rates of their inventory to optimize their yield. The yield is determined based on a set of rates which may be stored in a rate card. The rates may be established based on targeting attributes. A publisher may adjust its rates on the rate card by selecting a particular attribute and/or rate and modifying the rate by an amount or percentage. The publisher may download its rate card and then upload a modified rate card that includes the adjusted rates.