Mars since Apr 2013
Assoc. Manager, Insights Marketing
DB5 Mar 2011 - Sep 2012
Senior Brand Strategist
Greenberg Brand Strategy Mar 2011 - Sep 2012
humanQuant Consultant
Millward Brown Oct 2010 - Mar 2011
Consultant/Senior Account Manager
Branching Out Analytics Aug 2010 - Mar 2011
Principal Consultant
Education:
University of California, Irvine - The Paul Merage School of Business 2012 - 2015
MBA Candidate, Business Administration and Management, General
University of California, Los Angeles 1993 - 1998
Bachelor of Arts, Sociology; Specialization: Business Administration
Skills:
Customer Insight Segmentation Marketing Research Market Research Brand Equity Marketing Quantitative Research Analytics Qualitative Research Strategy Customer Service Focus Groups Consumer Behaviour Marketing Strategy Fmcg Vendor Management Cross Functional Team Leadership Advertising Research Shopper Marketing Strategic Insights Customer Satisfaction User Experience Brand Development Product Development Creative Insights Copy Testing Positioning Brand Architecture Nielsen Consumer Products Consumer Insight Brand Developement Innovation Ethnography Business Insights Primary Research Consumer Behavior Fast Moving Consumer Goods Research Microsoft Powerpoint Microsoft Excel Microsoft Office Data Analysis Qualtrics Secondary Research Iri Market Intelligence Business Strategy Confirmit Insight Generation
DOGS BOLLOCKS 5 (DB5) San Marino, CA Mar 2011 to Sep 2012 Senior Brand Strategist/Senior ManagerMILLWARD BROWN, INC Santa Monica, CA Oct 2010 to Jan 2011 Consultant/Senior Account Manager AssignmentLG ELECTRONICS MOBILECOMM San Diego, CA Dec 2008 to Aug 2010 Associate Marketing Manager, Insight MarketingGENERAL MILLS, INC Minneapolis, MN Jan 2008 to Dec 2008 Consumer Insights Associate, Convenient Frozen FoodsGENERAL MILLS, INC Minneapolis, MN Feb 2006 to Jan 2008 Consumer Insights Associate, Center for Learning and ExperimentationMILLWARD BROWN, INC
Apr 2004 to Dec 2005 Senior Research Executive, Nestle Purina Pet Care On-Site ConsultantMILLWARD BROWN, INC
Jul 2000 to Apr 2004 Assistant Research Executive
Education:
Paul Merage School of Business, UC Irvine Irvine, CA 2012 to 2015 MBAUniversity of California Los Angeles, CA 1998 Bachelor of Arts in Sociology
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