An item display and support device for elongated items, such as umbrellas, to be displayed in a hanging origination comprises a central panel adapted for the display of information associated with the item to be supported; a first attachment member connected to the central panel for supporting the device in a hanging orientation from a display fixture, and a second attachment member comprising an item retainer element and a pivotable connector between the retainer element and the central panel to allow the item to be suspended in a generally vertical orientation from the device. The item retainer element may being the form of a ring having flexible flanges extending inwardly about a central aperture. An end of an item to be hung is inserted through the retainer element central aperture, the flanges flexing to receive the item and gripping the item when the insertion force is released. The item hands downwardly from the retainer element which pivots into a generally horizontal orientation, orienting the inserted item vertically.